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Privacy Statement

BASF is delighted that you have visited our website and thanks you for your interest in our company.

BASF takes data protection seriously. This Privacy Statement describes:

- the personal data BASF collects when you visit our Website
- the purposes for which BASF uses such data
- the legal basis for the processing of personal data
- the recipients of such personal data
- the period for which such personal data will be stored
- whether you are obliged to provide personal data

Furthermore, we would like to inform you about:

- the existence of your rights regarding the processing of your personal data
- the Controller in the meaning of data protection laws and, where applicable, our Data Protection Officer

1. What personal data does BASF collect when you visit our website?

(1)   When you visit our website without contacting us or signing in, your browser transmits the following information automatically to our server:

- IP address of your Computer
- Information about your browser
- Website that you were on right before you landed on our Website
- URL or file requested
- Date and time of your visit
- Volume of data transmitted
- Status information, e.g. error messages

(2)   If you contact us by email or by contact form on our website, we receive the following information:

- Your email address and further information that you provide by email or contact form
- Date and time of your message

(3)   Our website offers the option of subscribing to a free email newsletter. When a user registers for the newsletter, the data entered into the input screen is transmitted to us. Content of the newsletter are product-specific information, campaigns and invitations to events. If a user registers to receive the newsletter the data requested in the input screen will be submitted to us:

- Mr./Mrs.
- First Name
- Last Name
- Email address

You have the option to additionally indicate the following data within the entire newsletter registration process:

- Company
- Dept/Profession
- Address
- Phone
- Fax
- Type of user (dealer, processor, planner/architect, private contractor, public unit, others)
- main focus of interest

The following data are also collected in addition when registering for the newletter:

- IP address of the accessing Computer
- Date and time of registration 

(4)   Our website offers our users the opportunity to register with their personal data to be able to use additional free service. The data is entered into an input screen, transmitted to us and stored.
The following data is collected as part of the registration process:

- Mr./Mrs.
- First Name
- Last Name
- Address
- Email address
- Phone
- User group (dealer, processor, planner/architect, private, others)

The following data are optionally collected when setting up a profile on the website:

- Fax
- Company
- Annex
- Your dealer
- Customer number
- Trade register number
- Tax number or  oder tax ID number
- Country
- Language

The following data are additionally submitted when setting up a profile on the website:

- IP address of the accessing Computer
- Date and time of registration

2. To what extent and for what purposes does BASF process such data?

(1)   When you visit our website, we use your IP address and the other data that your browser transmits automatically to our server (see Section 1 (1)) in order to: 

a)      send the requested content to your browser. In doing so, we store the complete IP address only to the extent necessary to serve the requested content to you. 

b)      send your IP address to a service provider to map your public IP address with company and industry related information (no personal information). This company- and industry related information will be processed to our web measurement system. In this process step your IP address is not stored at our service provider or in our system at any time. 

c)      protect us from attacks and to safeguard the proper operation of our website. In doing so, we store said data transiently and with restricted access for a maximum period of 180 days. Such period may be extended if and to the extent necessary to prosecute attacks and incidents. 

BASF will investigate the user of an IP address only in case of an illegal attack. 

(2)   We store the IP address of your computer after having removed the last octet of the IP address, i.e. in anonymous form, for web audience measuring that allows us to improve our website. We remove the last octet of the IP address immediately after collection. That is why we do not collect personal data about your use of our website. 

(3)   If you contact us by email or by contact form on our website, we use the data under Section 1 (2) to answer and, if possible, to meet your request. We store such data to the extent necessary to answer and meet your request. 

(4)   The indicated user’s email address will be used after registration to send out newsletters. The other personal data collected during registration are for the purpose of avoiding data abuse and for the protection of the nsed email address. 

(5)   The registration serves the purpose of contract performance where the relevant person is a party to the contract, or of implementing pre-contractual measures Legal basis for data processing. Users must register in order for us to provide certain content and services on our website.

3. Are you required to provide the data? Are you entitled to object to processing?

When you visit our website, your browser transmits the information under Section 1 (1) automatically to our server. You are free to transmit such data. Without providing such data we are not able to serve you the requested content.

You are not obliged to let us use your anonymized data for web audience measuring. You are also not obliged to let us use your IP address for mapping with your company or industry information.

You have the possibility to object to processing of your – already anonymized – data by clicking on the following button:

Modify Privacy Options

This objection has no subsequences for you. You can continue to visit our website.

If you want to contact us by email or by contact form on our website, you are free to transmit the data under Section 1 (2). We will mark mandatory fields, if any, of a contact form. Without providing the required data you may prevent us from answering and meeting your request properly.

You can object to processing your data at any time by sending an email to pci-info@basf.com.

4. What is the legal basis for the processing?

The legal basis for the processing under Section 2 is point (f) of Article 6 (1) General Data Protection Regulation. The legitimate interests are determined by the purposes described under Section 2.

5. To what recipients do we transmit your data?

We transmit the data mentioned in Section 1 to Data Processors based in the European Union for the purposes determined in Section 2. Such Data Processors process personal data only on instructions from us and the processing is carried out on behalf of us. We do not intend to transfer your personal data to a third country.

6. How do we protect your personal data?

BASF implemented technical and organizational measures to ensure an appropriate level of security to protect your personal data against accidental or unlawful alteration, destruction, loss or unauthorized disclosure. Such measures will be continuously enhanced in line with technological developments.

7. Do we use cookies on our website?

We will inform you about using cookies in our cookie banner when you visit our website. You accept the use of cookies by further using our website. We would like to inform you about the cookies we use and how you may decline cookies.

1.      The following cookies are important for the smooth operation and specific services of our website:  

SessionPersistence
(PHPSESSID)

 

Allows us to save preferences that you set during your visit on our website.

Will be erased as soon as you clear your cache or close your browser.

SessionConsent
(Cookie Disclaimer)

 

This cookie stores your consent to the use of cookies.

Will be erased as soon as you clear your cache or close your browser.

customerType

 

This cookie stores information on your user data in the live chat.

Will be erased as soon as you clear your cache or close your browser.

fe_typo_user

 

This cookie stores information on your profile after registration on our homepage.

Will be erased as soon as you clear your cache or close your browser.

2.      Cookies for web audience measuring: 

WT_FPC

 

By default, Webtrends tracks visitors across the primary domain and all sub-domains. This is done by setting a first party cookie on your primary domain with the leading dot, which allows sub-domains to also read this cookie.

Will be erased two years after your visit

__utma

 

This cookie keeps track of the number of times a visitor has been to the site.

Will be erased two years after your visit

__utmb

 

This cookie takes a timestamp of the exact moment in time when a visitor leaves a site and is used in connection with __utmc to measure how long a visitor remains on single sites

Will be erased 30 minutes after your visit

__utmc

 

This cookie takes a timestamp of the exact moment in time when a visitor leaves a site and is used in connection with __utmb to measure how long a visitor remains on our sites

Will be erased as soon as you clear your cache or close your browser

__utmt

 

Used to throttle request rate.

Will be erased 10 minutes after your first visit and/or 10 minutes after the last data transfer

__utmz

 

Keeps track of where the visitor came from, what search engine you used, what link you clicked on. Stores the order of sites of the visit.

Will be erased 6 months after your visit

utag_main

 

The Tealium Tag Management library creates and maintains a single cookie called utag_main. Within that cookie are several built-in values that keep track of the anonymous visitor session. Like a unique identifier for the session and a Unix/Epoch time stamp in milliseconds. 

Will be erased 1 year after your visit

3.      You may use your browser settings to decide which cookies to accept and to decline. Please be aware that you may not be able to use all features of our website if you decline cookies under Section 7 (1).

8. Implementation of web analytics tools
8.1 Google™ Analytics


Our websites implement Google Analytics, a web analytics service of Google Inc. (“Google”).
Google Analytics use cookies. The information collected by the cookie about your using our websites will be transferred to a server of Google mainly located in the USA, and stored there. Please be aware that Google Analytics on our website has been extended by the code “gat._anonymizeIp();” to guarantee an anonymous recording of IP addresses (so-called IP masking). This results in the IP address being shortened directly and in a non-volatile memory when transferring the IP address to the Google Analytics data recording network.
On our behalf, Google will use information generated by cookies to evaluate your using our websites, to prepare reports about the use of our websites and to render other services connected with the use of our websites and the general use of the Internet. The (shortened) IP address will not be merged with other data from Google. Besides the a.m. browser settings, you can prevent your data from being processed by Google by downloading and installing the browser plugin available under the following link:

·        http://tools.google.com/dlpage/gaoptout?hl=en

Alternatively to the browser add-on or within browsers on mobile devices, please click on this link to prevent Googly Analytics from recording data within the website in future. By doing so, an opt-out cookie is stored on your device preventing the future recording of your data when visiting this website. If you delete your cookies you have to click on this link once again. Detailed information on this under http://tools.google.com/dlpage/gaoptout?hl=en  https://policies.google.com/?hl=en  and/or under https://support.google.com/analytics/answer/6004245?hl=en (general information on Google Analytics and data protection).

8.2 Webtrends web analytics

With this cookie the web analytics tool Webtrends gathers anonymous information about how our websites are used. The information collected helps us to continually address the needs of our visitors. The Webtrend cookie collects information in an anonymous way and delivers information on e.g. how many people visit our site, from which websites they come and what pages they view. Further information can be found in the statement on data protection from Webtrends.
www.webtrends.com/terms-policies/privacy/privacy-notice/

9. Integration of Google Maps

(1) This website uses the services offered by Google Maps. This means that interactive maps can be displayed directly within the website, allowing you to use the convenient map functions.

(2) When you visit the website, Google is informed that you have called up the appropriate page of this website. In addition, the data listed in Section 3 of this declaration are transmitted. This occurs irrespectively of whether you have a user account was Google via which you are logged in or you have no user account. If you are logged in with Google, your data will be assigned directly to your account. If you do not wish your data to be assigned to your profile with Google, you must log off before activating the button. Google stores your data in user profiles and uses them for the purposes of advertising, market research and/or the design of its website in accordance with requirements. Among other things, such evaluations are made (even for users who have not logged in) for the purpose of providing advertising in accordance with their needs and informing other users of the social network of your activities on this website. You have the right to object to the formation of these user profiles; in order to exercise this right, you must contact Google.

 (3) you will find further information on the purpose and scope of data collection and processing by the plug-in provider in the provider’s privacy policy. This policy also contains further information on your rights in this context and options for protecting your privacy: https://policies.google.com/privacy?hl=en&gl=de. Google also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
 
10. Integration of Google Fonts
 
This page uses web fonts provided by Google for the uniform presentation of texts. When you call up the page, your browser will download the web fonts required to its browser cache in order to present texts and scripts correctly. For this purpose, the browser which you use must establish contact with the Google servers. As a result, Google is informed that our website has been called up by your IP address. Google Web fonts are used to ensure uniform, attractive presentation of our online offerings. This is a “legitimate interest” in accordance with Article 6 (1f) DSGVO. If your browser does not support web fonts, a standard script will be used on your computer. You will find further information on Google Web fonts at https://developers.google.com/fonts/faq and in the Google privacy policy: https://www.google.com/policies/privacy/.

11. Livezilla technology Chat

This website uses a live chat of Livezilla GmbH. http://www.livezilla.net/home/en. The chat uses cookies, i.e. text files stored on your computer which allow an analysis of your use of the website. The information on your use of this website generated by the cookie (including your IP address) is transmitted to a server of Livezilla, where it is stored. Livezilla will use this information to evaluate your use of the website, to prepare reports on website activities for the website operator and to provide other services connected with website use and Internet use. Livezilla may also transmit this information to third parties where this is required by law or to the extent that third parties process such data on behalf of Livezilla. Livezilla will not under any circumstances combine your IP address with other data. You can prevent the installation of cookies by selecting an appropriate setting for your browser software. However, we would like to point out that you may not be able to use all the functions of this website in full if you choose such settings. By using this website, you consent to the processing of the data collected about you by Livezilla as described above and for the purpose described above.

12. Evalanche newsletter distribution and analysis

Information for promotional purposes will only be sent to your E-mail address if you have agreed to the use of your E-mail address for these purposes beforehand. No E-mails or newsletters will be sent for promotional purposes without your agreement. If you agree, we record your E-mail address, name and address together with data about information and reports of the newsletter downloaded by you. These data enable us to personally provide you by E-mail with requested product information and/or special offers and services by PCI Augsburg GmbH. It goes without saying that your personal data will not be forwarded to third parties beyond PCI.

If you should not wish to receive promotional data you can object any time. You can sign off from receiving email newsletters via “Managing my email profile” in the newsletter field on the website or by sending an email to pci-info@basf.com.

It goes without saying that our database and server comply with the highest security levels. We therefore guarantee to the best of our knowledge to protect the data in the best possible way from being lost, manipulated, disclosed, changed, deleted or accessed by unauthorized persons. The transfer of your data to our server is protected by the security standard of the SSL [Secure-Socket-Layer] system.

13. YouTube

This website includes at least one YouTube plug-in which belongs to Google Inc., with headquarters in San Bruno/California, USA. As soon as you visit a page of our website with a YouTube plug-in, a connection to the servers of YouTube will be established. The YouTube servers will then receive information on the pages of our website which you have visited. If you are also logged in to your YouTube account, this will enable YouTube to assign your surfing behaviour to your personal profile. You can prevent such assignments by logging off from your YouTube account before calling up such pages. You will find further information on the collection and use of your data by YouTube in the privacy policy at www.youtube.com.

14. What rights do you have?

You have certain rights under the General Data Protection Regulation including the right to request a copy of the personal information we hold about you, if you request it from us in writing:

14.1. Right to access: the right to obtain access to your information (if we’re processing it), and certain other information (like that provided in this Privacy Policy);

14.2. Right to correct: if your personal is inaccurate or incomplete you have the right to have your personal information rectified;

14.3. Right to erasure: this is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your information where there’s no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions. For example, we have the right to continue using your personal data if such use is necessary for compliance with our legal obligations or for the establishment, exercise or defense of legal claims.

14.4. Right to restrict our use of your information: the right to suspend the usage of your personal information or limit the way in which we can use it. Please note that this right is limited in certain situations: when we are processing your personal information that we collected from you with your consent you can only request restriction on the basis of: (a) inaccuracy of data; (b) where our processing is unlawful and you don’t want your personal information erased; (c) you need it for a legal claim; or (d) if we no longer need to use the data for the purposes for which we hold it. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for restriction of the use of their personal information to make sure the restriction is respected in future;

14.5. Right to data portability: the right to request that we move, copy or transfer (where technically feasible) your personal information in a structured, commonly used and machine-readable format, for your own purposes across different services;

14.6. Right to object: the right to object to our use of your personal information including where we use it for our legitimate interests, direct marketing;

14.7. Right to be informed: you have the right to be provided with clear, transparent and easily understandable information about how we use your personal information; and

14.8. Right to withdraw consent: if you have given your consent to anything we do with your personal information, you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal information with your consent up to that point is unlawful).

The exercise of these rights is free of charge for you, however you are required to prove your identity with 2 pieces of approved identification. We will use reasonable efforts consistent with our legal duty to supply, correct or delete personal information about you on our files.

To make inquiries or exercise any of your rights set out in this Privacy Policy and/or make a complaint please contact us by emailing or write to us and we will endeavor to respond within 30 days. Contact details can be found in section 10 below.

When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints that we cannot resolve directly.

If you are not satisfied with the way any complaint you make in relation to your personal information is handled by us then you may refer your complaint to the relevant data protection supervisory authority.

15. Where can you lodge a complaint?

You have the right to lodge a complaint with our data protection officer (contact data below) mentioned in this privacy statement or the supervisory authority, especially in the member state of your domicile, your workplace or the location of the alleged violation. You can also contact:

The country commissioner for Data Protection and Freedom of Information of Rhineland-Palatinate

Hintere Bleiche 34
55116 Mainz

https://www.datenschutz.rlp.de/de/general-storage/footer/ueber-den-lfdi/kontakt/

E-Mail:  poststelle@datenschutz.rlp.de

16. Who is Controller and Data Protection Officer?

You can find the Controller in the meaning of data protection laws here.

Our data protection officer is:

Alexandra Haug
EU Data Protection Officer of BASF
67056 Ludwigshafen
+49 (0) 621 60-0

17. Privacy of Children

This Website is intended to be used by persons aged 18 and older. We do not seek to collect information about persons under the age of 18.

No information should be submitted to or posted on the Websites by persons younger than 18 years of age. If such a person submits personal information via the Websites, we shall delete that information as soon as we are made aware of their age and thereafter shall not use it for any purpose whatsoever.